Category: advertising

Google in court for “misleading its users” on paid links to advertisers – The Times

Posted July 13th, 2007 in advertising, internet, news by sally

“Google, the world’s most popular internet search engine, is being taken to court for allegedly deceiving millions of users over links that are paid for by its advertisers. In the first legal action of its kind, Australia’s competition watchdog is seeking an injunction to stop Google from displaying search results that did not ‘expressly distinguish’ advertisements.”

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The Times, 13th July 2007

Source: www.timesonline.co.uk

New ASA boss targets bogus web sites – OUT-LAW.com

Posted July 4th, 2007 in advertising, internet, news by sally

“The new boss of the advertising watchdog has said bogus web adverts and websites need better regulation and conceded that current rules are not far-reaching enough.”

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OUT-LAW.com, 3rd July 2007

Source: www.out-law.com

Boehringer Ingelheim Ltd. and Others v. Vetplus Ltd – Times Law Reports

Posted June 27th, 2007 in advertising, freedom of expression, injunctions, law reports, trade marks by sally

Comparative advertisements must not be misleading

Boehringer Ingelheim Ltd and Others v Vetplus Ltd

Court of Appeal

“No interim injunction would issue to inhibit comparative advertising, whereby one trader promoted his goods over those of a rival, unless the claimant could show the advertising was misleading and he would probably win a permanent injunction at trial.”

The Times, 27th June 2007

Source: www.timesonline.co.uk

Please note the Times Law Reports are only availble free on Times Online for 21 days from the date of publication.

Negative advertising harder to block, lawyers warn – The Times

Posted June 25th, 2007 in advertising, freedom of expression, news by sally

“Businesses will find it harder to protect brands from the negative effects of comparative advertising – in which one company promotes its products by drawing comparisons with rivals – after a landmark ruling this week, lawyers have warned.”

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The Times, 22nd June 2007

Source: www.timesonline.co.uk

Boehringer Ingelheim Ltd. and ors v. Vetplus Ltd. – WLR Daily

Posted June 22nd, 2007 in advertising, freedom of expression, injunctions, law reports, trade marks by sally

Boehringer Ingelheim Ltd. and ors v. Vetplus Ltd. [2007] EWCA Civ 584

“Where a trader sought to publish in comparative advertising the results of tests of a rival trader’s product, an important issue of freedom of expression was engaged, even though the comparative advertising would be aimed at diverting trade from one trader to another; and therefore the court would not grant an interim injunction to prevent such publication unless the court was satisfied that the applicant would succeed at trial in obtaining a final injunction.”

WLR Daily, 20th June 2007

Source: www.lawreports.co.uk

Please note once a case has been fully reported in one of the ICLR series the corresponding WLR Daily summary is removed.

Judiciary under fire as conduct of duo is questioned – Legal Week

Posted June 14th, 2007 in advertising, dispute resolution, indecent exposure, judges, news by sally

“The judiciary has come under fresh scrutiny this week after a retiring senior judge’s details appeared prematurely on a mediation website and another continued working until days before his high profile trial for indecent exposure.”

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Legal Week, 14th June 2007

Source: www.legalweek.com