L’Oréal SA and others v Bellure NV and others – WLR Daily

Posted May 25th, 2010 in advertising, appeals, law reports, trade marks by sally

L’Oréal SA and others v Bellure NV and others [2010] EWCA Civ 535; [2010] WLR (D) 134

“The effect of the ruling of the Court of Justice of the European in L’Oréal SA v Bellure NVs (Case C-487/07) [2010] Bus LR 303 was that the use of comparative lists, whereby traders of smell-alike perfume products cited, for marketing purposes, the products in the market to which their own products smelt similar, was unlawful.”

WLR Daily, 24th May 2010

Source: www.lawreports.co.uk

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