“Today the Information Commissioner’s Office (ICO) is launching an online consultation on a new draft code of practice which will provide organisations with a practical and common sense approach to protecting individuals’ privacy online. The new draft guidance explains how the law applies and calls on organisations to give people the right degree of choice and control over their personal information, for instance by giving them clear privacy choices or making it easier for people to erase their personal information at the end of a browsing session.”
Information Commissioner, 9th December 2009
Source: www.ico.gov.uk
