Search engine ad for IQ test banned over hidden cost – OUT-LAW.com

Posted June 5th, 2009 in advertising, internet, news by sally

“An advert that appeared in search engine results to promote an IQ test has been banned by the UK’s advertising watchdog for failing to disclose in the text of the ad that participants would be charged to receive their results.”

Full story

OUT-LAW.com, 3rd June 2009

Source: www.outlaw.com