Don’t cite ‘hits’ as a measure of website traffic, warns advertising watchdog – OUT-LAW.com
“An advert that claimed a website received over five million ‘hits’ every month has been banned because the metric is likely to mislead readers. The UK’s advertising watchdog said that ‘hits’ is an unreliable measure of website popularity.”
OUT-LAW.com, 6th August 2008
Source: www.out-law.com