Comparative advertisements must not be misleading
Boehringer Ingelheim Ltd and Others v Vetplus Ltd
Court of Appeal
“No interim injunction would issue to inhibit comparative advertising, whereby one trader promoted his goods over those of a rival, unless the claimant could show the advertising was misleading and he would probably win a permanent injunction at trial.”
The Times, 27th June 2007
Source: www.timesonline.co.uk
Please note the Times Law Reports are only availble free on Times Online for 21 days from the date of publication.
