“We all know what constitutes sharp practice – a broadcaster charging premium rates for callers to participate in a quiz show when the winner has already been chosen is a topical example – but the law often does not provide a simple way to bring such practice to a swift end. This will change when the UK implements the EU Directive on Unfair Business to Consumer Commercial Practices, which aims to harmonise EU consumer protection law. It will introduce a general prohibition on unfair trade practices, covering advertising, sales promotion, supply and after sales issues. Much consumer legislation (including the Trade Descriptions Act 1968) will be swept away. ”
The Times, 2nd April 2007
Source: www.timesonline.co.uk
